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A CRM that does the rest of the job too.

At heart, HighLevel is a customer system: every contact, message and job in one place. Then it books the appointment, sends the reminder, chases the quote, takes the payment and asks for the review. We use it ourselves and set it up for clients.

Start a 30-day trial Have us set it up

We're a HighLevel affiliate, so we earn a commission if you sign up through our links. More in the questions below.

// contact: sarah.hughes
source: "Google, website form"
stage: "quote sent"
booked: "Thu 10:30"
reminder: "day before, by text"
paid: "deposit, by link"
review: "ask the next morning"
ONE RECORDSarah Hughes
Quote signed on her phone
Deposit paid, visit booked
Review request queued

In practice

What happens when a customer gets in touch.

  1. 1A customer fills in the form on your website
  2. 2They get a reply straight away, even at 9pm on a Sunday*
  3. 3Your team sees it in one place, with a task to call back
  4. 4Nobody replied in a day? It reminds you
  5. 5Book them in, and the confirmation and reminder go out on their own*

Nothing gets lost in someone's inbox. Your team spends its time talking to customers, not chasing them.

More than a CRM

Everything it does, and what it would cost separately.

Tick what you would actually use. Nobody needs all of it.

3
£344a month, as separate tools
£73a month on HighLevel Starter*†

That's £271 a month less before usage. About £3,252 a year.

Cheapest paid plan that does the job, monthly billing, excluding VAT. Pounds where a tool publishes them; others converted at the rate in the notes below†.

Win the enquiry

  • £60a month

    SeparatelyHubSpot Starter per person

    In HighLevelIncluded

    What it does: CRM and pipeline

    Every customer, message and job on one record, plus a board from first enquiry to paid.

    For exampleA plumber sees which quotes are out, which jobs are booked and who still owes money, without opening a spreadsheet.

  • £24a month

    SeparatelySquarespace Core

    In HighLevelIncluded

    What it does: Website builder

    Pages, domains and hosting, edited from the same login as everything else.

    For exampleA salon's site shows prices, reviews and a Book now button that feeds straight into the diary.

  • £22a month

    SeparatelyLeadpages Pro

    In HighLevelIncluded

    What it does: Landing pages and funnels

    Single-purpose pages with their own form, for a campaign or an offer.

    For exampleA restaurant runs a Christmas party page with its own enquiry form and deposit link.

  • £29a month

    SeparatelyTypeform Basic 100 responses

    In HighLevelIncluded

    What it does: Forms, surveys and quizzes

    Every submission lands as a contact, tagged and ready to follow up.

    For exampleAn electrician's quote form asks for property type and photos before anyone picks up the phone.

  • £51a month

    SeparatelyTidio + Lyro AI

    In HighLevelAI Employee add-on*

    What it does: Website chat with AI answers

    Answers questions from your own FAQs and price list, any hour, and hands over to a person.

    For exampleA takeaway's chat answers “do you deliver to BB5?” at 11pm and sends the ordering link.

  • £37a month

    SeparatelyCallRail Lead Tracking

    In HighLevelIncluded

    What it does: Call tracking

    Separate numbers for each advert or listing, so you know what made the phone ring.

    For exampleA roofer finds the van livery brings in more calls than the paid directory listing.

Talk to customers

  • £54a month

    SeparatelyEsendex Starter 500 texts

    In HighLevelIncluded

    What it does: Business texting and one inbox

    Texts, email, Facebook, Instagram and WhatsApp in one inbox, on desktop and phone.

    For exampleA barber texts back a missed caller between cuts and books them in from his phone.

  • £59a month

    SeparatelyGoodcall Starter

    In HighLevelAI Employee add-on*

    What it does: AI phone receptionist

    Answers the phone, takes the details, books a callback or transfers the call.

    For exampleOut of hours, a heating engineer's line takes the postcode and the fault and books a visit.

  • £15a month

    SeparatelyMailchimp Standard 500 contacts

    In HighLevelIncluded

    What it does: Email marketing

    Newsletters and automated emails to customers who have opted in.

    For exampleAn insurance broker sends renewal reminders and a short quarterly newsletter.

Book it and get paid

  • £45a month

    SeparatelyCalendly Teams per person

    In HighLevelIncluded

    What it does: Online booking

    Calendars for one person, a team, classes, or a full service menu, with deposits.

    For exampleClients pick the treatment, the therapist and the time. A deposit is taken and the reminder goes out on its own.

  • £34a month

    SeparatelyDocuSign Standard 1 sender

    In HighLevelIncluded

    What it does: Quotes, contracts and e-signature

    Documents signed on a phone, with payment taken on signing.

    For exampleA builder's quote and terms are signed on the customer's phone, with the deposit paid at the same time.

  • £0a month

    SeparatelyStripe or Square invoicing free, card fees apply

    In HighLevelIncluded

    What it does: Invoices and payment links

    Invoices, estimates and pay-by-text links through Stripe, Square or PayPal.

    For exampleJob done: the invoice goes by text with a pay link, then a review request follows.

  • £25a month

    SeparatelyShopify Basic

    In HighLevelIncluded

    What it does: Online shop

    Products, vouchers and checkout on your own site.

    For exampleA takeaway sells gift vouchers; a salon sells aftercare products.

Reputation and marketing

  • £56a month

    SeparatelyNiceJob Starter

    In HighLevelIncluded

    What it does: Review requests

    A review link sent after every job or visit, and all your reviews in one place.

    For exampleEvery customer gets a thank-you and a review link the morning after their appointment.

  • £27a month

    SeparatelyBuffer Team, 3 channels

    In HighLevelIncluded

    What it does: Social media planner

    Schedule posts to Google, Facebook, Instagram, LinkedIn, TikTok and more.

    For exampleA month of posts to Google, Facebook and Instagram, scheduled in one sitting.

  • £40a month

    SeparatelyBrightLocal Manage

    In HighLevellistings add-on*

    What it does: Local listings

    Name, address and hours kept right across the directories.

    For exampleOpening hours change once, and the directories update together.

Run the business

  • £22a month

    SeparatelyZapier Professional 750 tasks

    In HighLevelIncluded

    What it does: Workflow automation

    “When this happens, do that,” across everything above.

    For exampleWhen a job is marked done, the invoice and the review request go out on their own.

  • £29a month

    SeparatelyTeachable Starter

    In HighLevelIncluded

    What it does: Courses and memberships

    Sell or share online courses, with logins and progress tracking.

    For exampleA gym sells an online beginners' programme alongside its classes.

  • £7a month

    SeparatelySkool Hobby

    In HighLevelIncluded

    What it does: Communities

    A private members' area with posts, events and chat.

    For exampleA personal trainer runs a private group for clients between sessions.

Specialist tools can be better at their one job. The case for HighLevel is one login, one customer record, and everything talking to each other. Texts, calls, emails and AI* are charged on use on both sides, so compare those separately.

Your business

How it could work for you.

Examples of how we'd set it up, not results from named clients.

Hair and barbersBookings by Instagram, text and walk-in. The phone rings mid-cut.
  1. Customers pick the service, stylist and time online
  2. Deposits for longer appointments
  3. Reminders the day before*
  4. Missed call? They get a text with the booking link*
  5. "Due a trim?" six weeks later, one tap to rebook*
Beauty and aestheticsRoom clashes, the same questions all day, regulars drifting away.
  1. Each treatment linked to the right staff and room
  2. AI answers price, aftercare and parking questions, any hour*
  3. Aftercare instructions sent after every treatment*
  4. "We miss you" after 90 days, to those who opted in*
  5. A month of social posts scheduled in one sitting

Health questions always go to a person.

Plumbing and heatingCalls missed under a sink. Quotes sent and forgotten.
  1. Missed call: a text within a minute*. Out of hours, AI answers and takes the details*
  2. "Leak" or "no water" alerts the on-call engineer
  3. Quote sent by text, signed on their phone
  4. Polite chase on unanswered quotes*
  5. Invoice with a pay link, then a review request*
ElectricalLots of quoting. Inspections due years later that nobody tracks.
  1. Form asks the right questions up front, with photos
  2. Survey visits booked into the right electrician's diary
  3. Quote and terms signed, deposit on signing
  4. Reminder set for the next inspection, years ahead*
  5. Landlords and letting agents get the reminders that matter to them*
Fire safety, security and FMServicing dates in spreadsheets. Contract renewals missed.
  1. Every site and contract on record with service due dates
  2. Customers reminded and booked in before service is due*
  3. Quotes and contracts sent for e-signature
  4. Renewal follow-up starts 90 days before a contract ends*
  5. Engineers get visit details on the mobile app

Sits alongside your compliance software, not instead of it.

TakeawaysThe phone rings in the rush and nobody can answer.
  1. Missed call in the rush: an instant text with your ordering link*
  2. AI answers hours, delivery area and menu questions*
  3. Review request after each order*
  4. Opted-in customers on a WhatsApp list. Quiet Tuesday? Send a deal*
  5. Party and catering orders on their own board
Pairs with PlaceMyOrder, the online ordering system we are building for takeaways. HighLevel handles the calls, messages and reviews around it.

Allergen questions: the AI points to your allergen info and your staff. It never says something is safe.

RestaurantsCalls during service. Party enquiries go cold. No-shows on busy nights.
  1. AI answers during service: hours, menu, dietary, parking*
  2. Private dining enquiries tracked, with a chase if nobody replies in a day
  3. Deposits for large groups by payment link
  4. Reminder the day before, with a "can't make it?" option*
  5. Birthday-month message to those who opted in*

Keep your table-booking system. HighLevel works around it.

Insurance brokersRenewals chased by hand. Clients slow to send documents.
  1. Renewal reminders at 60, 30 and 14 days*
  2. Online forms collect details and documents
  3. No reply to a quote in five days? A task to call
  4. AI on the phone for admin only: hours, document status, callbacks*
  5. Client agreements signed electronically

Your compliance lead signs off every script. The AI never discusses cover.

Teams

Running a team of freelancers or renters?

Salons with chair renters, gyms with personal trainers, clinics with practitioners, businesses with several sites.

Each person gets their own account for their own clients, bookings and reviews. You keep it all under your brand. HighLevel's larger plans let you charge each member for their account, so the system can pay for itself.

  • Starter covers you plus two others
  • Unlimited covers as many as you need. You invoice them yourself
  • Agency Pro takes their payments automatically and passes on usage costs*
Worth thinking through first: who supports them day to day, and who keeps the client list if someone leaves. We cover both in setup.

Does it cover its own cost?

Plan
6
£
£240a month from your team
£373plan cost a month†

Covers 64% of the plan. You pay the other £133 a month.

Your own numbers, not a forecast. Usage* is passed on separately. Excludes VAT.

Work it out

Where does your admin time go?

Put in your own numbers. We don't guess them for you.

Hours a week your team spends on

3 hrs
2 hrs
1 hrs
1 hrs
£
50%
£5,096a year on this admin now
£2,548a year of time back, on your estimate

Your own arithmetic, not a promise. If we set it up, we look at your real week first.

Try it

See it for yourself first.

30-day trial

Try every feature for a month

Longer than the standard 14-day trial, with a free live class every weekday. A card is needed to start.

Start the trial

Plans

See current pricing

Monthly or yearly, no long contract. Most small businesses start on Starter.

View plans

Questions

Worth knowing.

Do you earn from recommending HighLevel?

Yes. We're a HighLevel affiliate, so we earn a commission if you sign up through the links on this page. It doesn't change what you pay. If we recommend it as part of a project, we'll say so in writing too. We recommend it because we use it.

Who owns the account?

You do. The account is in your name and billed to you by HighLevel. Your contacts, messages and history stay with you if you stop working with us, and we hand over the logins and a written note of how it is set up.

What costs extra on top of the plan?

Texts, emails, calls, phone numbers, WhatsApp and the AI features are charged on use. They're marked with an asterisk on this page. HighLevel's pricing page has the current rates.

Why are prices shown in pounds?

HighLevel bills in US dollars. We show pounds at the European Central Bank's reference rate so you can compare like for like. What you actually pay depends on your card provider's rate on the day.

Do I need the AI?

No. Most of the value is in the bookings, reminders and follow-up. The AI is worth adding when you're missing calls or answering the same questions all day.

Can I charge my team for their accounts?

Yes. On Unlimited you invoice them yourself. On Agency Pro they pay automatically and their usage is passed on. For most small teams this covers the cost of the plan rather than making money, so run your own numbers above first.

Can I keep my booking or ordering system?

Often, yes. Table-booking, ordering and till systems usually stay as they are. HighLevel handles the calls, messages, reviews and follow-up around them.

Does it work with UK phone numbers?

Yes, but UK numbers need business and ID checks before they can send texts. We build that time into any setup.

How long does setup take?

It depends on how much you want it to do. We scope it first and give you a fixed price and a start date before anything begins.

Want it set up for you?

We map how enquiries come into your business, build it in HighLevel, and train your team. Scoped and priced before anything starts.

Get in touch See integration work

Prices checked 16 October 2026. We review them every three months. If something looks out of date, tell us.

* Texts, emails, calls, phone numbers, WhatsApp and AI features are charged on use, on top of the monthly plan. See HighLevel's current pricing.

† HighLevel bills in US dollars. Prices are shown in pounds at the European Central Bank reference rate for 16 Oct 2026: £1 = $1.33. What you pay depends on your card provider's rate on the day.